Ancient Legends & Myths

THE DEAD SEA - A GIFT OF NATURE

A world famous treasure trove of health and beauty since antiquity, the Dead Sea is a gift of nature. Rich in life enhancing minerals, the Dead Sea waters and mud have been acclaimed throughout the ages. This unique body of water is situated on the Syrian-African fault, a geological phenomenon that came into being some three million years ago during a great natural upheaval. Many ancient layers of mineral-rich earth were exposed, salt water springs erupted forming a valley and lake - 400 meters (1300 feet ) below sea level - the lowest spot on earth. An evaporation process continuing for thousands of years resulted in increased levels of minerals and salt in that lake, today known as the Dead Sea. The composition of the Dead Sea is considered unique, containing the highest levels of magnesium, calcium and potassium in comparison to any other body of salt water in the world, including the oceans.

Since ancient times a multitude of people have come to the region to relax, enjoy its beauty, and experience the healing, beautifying and rejuvenating powers of the Dead Sea. These visitors soak in the famous waters and coat themselves in the celebrated revitalizing black mud.

Medical research has determined that the unique blend of powerful minerals and salts found in the water and mud of the Dead Sea is highly beneficial for the relief of various skin problems. As in the past, the Dead Sea continues to attract tens of thousands of visitors annually to its many vacation and treatment Spas.

Today, busy women - and men - can enjoy the benefits of the Dead Sea right in their own homes by using the Mineral Care line of high quality beauty and skincare products, incorporating the amazing powers

The Black Pearl Collection

For thousand of years the pearl, which exists within a living organism with its
natural habitat being the deep ocean water, has been a rare and mysterious
phenomena. The Black Pearl is the most rare and expensive of all pearl. Black Pearl develops in black shells and exists only in the Tahitian Islands in the Pacific Ocean. They are composed of calcium and carbon – the same organic matrix from which our bones are made of, as well as water that provides natural moisture.

Seaweed
Growing naturally in the water, the active components in seaweed are utilized for the rejuvenation of frail skin that lacks radiance and moisture. The seaweed leaves capture active components out of the water; they are rich in protein and create oxygen through photosynthesis.
Seaweed, when used as skin care application, helps to strengthen and
reconstruct skin tone, and provides the skin with elasticity and a smooth look and feel.

Dead Sea Minerals
As clinical tests have proven, Dead Sea minerals provide moisture to the skin for longer periods then do conventional moisturizing agents. Also, Dead Sea minerals have been renowned for centuries for their health and healing
properties. As the awareness to the Dead Sea minerals remedies increases, more people are seeking skin care products that incorporate these crucial and vital concentrations of elements. The combination of the Dead Sea minerals actually activates the body’s “natural moisturizing factor”, that is, the body’s natural mechanism for balancing moisture in the skin.

The Alternative Plus Collection

 An alcohol free  line, based on a unique combination of dead sea minerals and  an optimal compound of vitamins, such as A, B, E, F, omega 3 and more, the magical hazelnut, extracts of seaweed and zinc that supply moisture to the skin and provide a high level of protection.

This line targets mature skin, and designed to stop the aging resulting from lengthy exposure to the sun and the elements.

The series has a formula made up of natural moisturizing ingredients that protect the skin from free radicals, daily environmental and time damage and improve the stability and suppleness of the skin. The series contains radiation filters, and it being alcohol free provides the skin with a fresh, healthy and radiant look. The moisturizing preparations in the series are ideal for use as a make-up base.